How to Price a Product
Learn a pricing method that includes costs, selling fees and a realistic margin.
Tendências Centrais · English Edition
Markup Is Not Margin
A $20 item sold for $30 has 50% markup but just 33.3% margin before other fees.
Tendências Centrais · English Edition
Include the Real Costs
Count materials, packaging, per-order labor, payment fees and shipping you absorb.
Tendências Centrais · English Edition
Use the Pricing Formula
Price = per-order costs ÷ (1 − selling-fee rate − target contribution margin).
Tendências Centrais · English Edition
A Retail Example
Illustrative: $21 per-order costs, 4% selling fees and 30% target margin = $31.82 price.
Tendências Centrais · English Edition
Check Marketplace Fees
Etsy fees may include transaction, payment processing, listing and advertising charges.
Tendências Centrais · English Edition
Try the Free Calculator
Enter your costs and desired margin in the full article. Review results against demand.
Use the free calculatorTendências Centrais · English Edition