Everyone likes the idea. Who will buy it?

Friends saying a business sounds great is not the same as customers paying. The first test should be demand.

Pick a customer, not just a product

A handmade gift service needs a clear buyer and occasion. A broad audience can make every marketing choice harder.

Can you describe the first offer?

Start with one product or service, an honest price and a delivery promise you can actually meet.

Ask about the last real purchase

Instead of asking whether an idea sounds nice, ask when buyers last paid for a similar solution and why.

Run a small test before a big expense

A limited pilot or a few legitimate preorders can reveal issues without signing a lease or buying large stock.

Watch the cost of each sale

Packaging, materials, delivery and time all matter. A popular offer can still leave too little margin.

Three signs worth checking next

Look for real purchases, repeat interest and a viable margin. Read the full guide to validate before investing.